In today's hectic business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to accomplish these goals is by aligning marketing efforts with the purchasers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It t… Read More

TL; DR - If you require short-term results, e.g., profits, don't think that the secret is recording extra demand. This technique is coming to be much less effective, and it's a way to burn priceless sources. Focus on creating need where you can get near-term victories. The purchaser's journey can not be " curved to our will." If you c… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other realities about modern-day B2B advertising. We review how the purchasing trip is currently entirely fragmented and the way that community structure can help marketing professionals retake control of the ex… Read More